Thursday, May 8, 2008

Paanchi...Pass ya Fail...?

'Kya aap paanchvi pass se tez hain' heard of it...? It’s the new show where the King Khan is the host. The Show has failed to captivate the audiences and the sponsors have expressed their bleakness to the broadcaster about how the show has turned out, and have asked Star to reframe the whole show.

The Sponsors find the format is so diluted compared to the original ‘Are you a fifth grader’ on which Paanchvi Pass has been framed. They have also alleged that Shah Rukh Khan’s star quotient is overplayed in the show. The TRPs have not helped either. Paanchvi Pass has delivered ratings significantly lower than the ongoing Indian Premier League which is being aired on Sony Max, is the hot cake at the moment.

The head of a sponsor said: “The way the questions are structured is not very engaging and it’s quite different from the original show.” A member of the production team added that internationally the show has a lot of focus on education which is not seen in its Indian version and even the look and feel of the show is lot different.

Having 30% of Paanchvi Pass completed, Star is now making desperate amends to keep its sponsors happy. And hook the audience to the show than the IPL. The Star has thus offered its sponsor’s free advertising on the show’s re-runs on weekdays and a back-to-back three hour show on Sunday afternoons. Sources say Star has made Rs 140 crore through ad revenues and it end up making about Rs 150-160 crore in all from of the show.

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